There’s a vast ocean of raw customer data on the Web. Ever thought of the implications if somehow you could harness all that data and transform it into useful information? Information that perhaps you can use in your SEO (Search Engine Optimisation) and conversion optimisation?
There are web analytics tools you can employ for these purposes. But using web analytics tools will only win you half the battle. You’ll have to be proficient in configuring these tools to generate insightful and actionable results out of them. A poorly configured tool can produce confusing or even misleading information.
Our web analysts possess the expertise to configure and use web analytics tools, as well as analyse results and leverage information obtained from them.
These are the things we can do to help you take advantage of web analytics.
- Discuss with your managers to establish your specific goals, to determine what specific data we have to collect/analyse and to plan out how to go about with the entire process.
- Help you select an appropriate tool, install it and set optimal configurations including page tags, filters, funnels, reports and others.
- Wield the full force of your analytics tool(s) to make sound business decisions.
- Monitor the entire web analytics system and implement adjustments when needed.
