You can’t be assured of a competitive advantage by just buying the latest technology. Your top competitor can easily match that feat by simply spending as much on the same tools. To be always at least a step ahead, you’ll need to perform tweaks on your IT processes aligned with your organizations strengths.
There may have been times when you actually spent on the right IT system but didn’t have adequate expertise to instill the appropriate learning curve for your end users. Oftentimes, users find a new system too complicated and end up spending more hours familiarizing with intricate processes than is economically acceptable.