The short answer is they usually are, because every organization needs a roadmap of where they are going. Target operating models can be complex documents with illustrative details including project management structures, special tools, implementation procedures and management metrics. They can also be simple statements, as for example Winston Churchill’s promise that “we shall fight them on the beaches, on the landing grounds and in the fields” which gave Britain the strategic direction it needed.
Many initiatives unfortunately fail because managers are ‘too busy’ to bottom on what their target operating model should say, or simply don’t believe in paperwork. As a result, promising initiatives may blunder off course or die a slow death without them really noticing. We cannot manage what we cannot measure, which is where the management metrics fit in. One of my favourite quotes is ‘if you don’t know where you are going any road will get you there’ which is what the Cheshire Cat said to Alice in Wonderland when she got lost.
The author blundered through life without a plan because there was no one else with his particular brand of imagination. The current business climate is different because everybody is trying to ramp up, and investors want to know exactly what is going to happen to their money and by when. Hence a target operating model can be indispensable throughout a change or product cycle.
The benefits of having a measurable operations / technology plan can produce powerfully tangible results if the organization follows through on it. Built-in metrics with milestones are powerful tool for management, and, when they map through to the company financial plan almost irreplaceable as cash-flow forecasters. Other benefits may include:
- Shorter times to market and greater agility when launching new ideas
- Reduced investor risk through a predictable process that’s readily monitored
- A stable operating environment where there is consensus on direction
- Greater likelihood of delivering on time and leading to repeat orders
- A more cost-effective process, with less risk of loss of quality and money
Although it dates back a few years the Wills UK and Ireland Retail model still provides an excellent benchmark of a target operating plan that worked. The strategic goals were exceptionally clear, and they brought in a proven project manager to help them drive the program forward
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